Where every click is a journey and every impression counts.
Ads disguised as real content, like a wolf in sheep's clothing except the wolf is trying to sell you mattresses. The tiny 'Sponsored' label is the advertising industry's version of whispering the side effects at the end of a pharmaceutical commercial.
A metric measuring customer loyalty by asking how likely someone is to recommend your company on a 0-10 scale. Promoters (9-10) minus detractors (0-6) equals your score, which somehow ignores the passives (7-8) entirely.
The practice of inserting your brand into breaking news or trending topics to hijack attention for marketing purposes. Opportunism disguised as timely relevance.
Consumer tendency to scroll past native advertising without noticing it, having developed immunity to sponsored content that mimics editorial. Evolution in action, advertising division.
Terms you explicitly exclude from triggering your ads, preventing wasteful spending on irrelevant searches. The marketing equivalent of telling your GPS which routes to avoid, except it actually listens.
The spoken or written voice guiding the audience through a story, explanation, or advertisement. Good narration feels conversational and trustworthy; bad narration sounds like a robot reading a car title disclaimer at 2am. It's the difference between 'I want to listen to this person' and 'I want to mute this immediately.'
The carefully crafted story you tell to make your brand sound compelling, or the structured account of events that makes people actually care about what happened. It's the difference between 'stuff happened' and 'THIS IS WHAT HAPPENED AND WHY YOU SHOULD FEEL SOMETHING ABOUT IT.'
A specialized market segment so specific that you're either a genius for discovering it or desperately grasping at straws. It's where businesses go to avoid competing with Amazon by selling something like artisanal yak wool iPhone cases. The sweet spot between 'untapped opportunity' and 'there's probably a reason nobody else is doing this.'
A metric based on asking customers 'how likely are you to recommend us' on a scale of 0-10, a measure so simple it's kind of genius and kind of useless.