narrative

Intermediate 📣 Marketing / Advertising

Definition

The carefully crafted story you tell to make your brand sound compelling, or the structured account of events that makes people actually care about what happened. It's the difference between 'stuff happened' and 'THIS IS WHAT HAPPENED AND WHY YOU SHOULD FEEL SOMETHING ABOUT IT.'

Example Usage

The company's brand narrative emphasized their commitment to sustainability and environmental responsibility.

Source: Merriam-Webster

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