Nurture Campaign

Definition

A series of emails or content designed to move prospects through the sales funnel by providing relevant information at each stage. It's patience, automated.

Example Usage

Our 8-email nurture sequence brings leads from 'interested' to 'ready to talk to sales' over 14 days.

Origin

Email marketing best practice, formalized with marketing automation platforms

Fun Fact

Nurtured leads make 47% larger purchases than non-nurtured leads, which makes the effort worthwhile

Source: Email Marketing Best Practices

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