Qualified Lead

Definition

A lead that meets your predetermined criteria for being a good potential customer, usually based on fit and interest level. It's a lead that won't waste your sales team's time (in theory).

Example Usage

Only 15% of our generated leads are qualified leads, which means our lead generation targeting is garbage.

Origin

Sales and marketing, traditional sales terminology

Fun Fact

Marketing and sales teams often disagree on what constitutes a 'qualified' lead, leading to constant friction.

Source: Sales and marketing standard terminology

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