Funnel Hacking

Definition

Studying competitors' sales funnels to reverse-engineer their strategy, because apparently original ideas are overrated. Legal if you don't get caught.

Example Usage

We did some funnel hacking on our main competitor and discovered they use a 3-step checkout to reduce abandonment.

Origin

Popularized by Russell Brunson and ClickFunnels movement (2014+)

Fun Fact

It's not actually hacking in the criminal sense—it's just aggressive market research with a edgy name.

Source: Sales and conversion optimization jargon

Related Terms

Beginner

influencer marketing

Paying people with large social media followings to promote your product, operating on the principle that strangers trust other strangers more than they trust brands. It's word-of-mouth marketing for the selfie generation.

📣 Marketing / Advertising

Advanced

platform decay

The gradual decline in organic reach and user experience as social platforms prioritize paid content and algorithmic feeds over chronological ones. The inevitable enshittification of your favorite channel.

📣 Marketing / Advertising

Beginner

sound-alike

Someone whose voice closely resembles another person's, often employed for dubbing, parody, or when a celebrity doesn't want to show up to the recording session. The entertainment industry's way of saying 'good enough.'

📣 Marketing / Advertising

Beginner

ghostwriter

The invisible literary puppet master who writes books, speeches, or tweets for people too busy, untalented, or important to write their own content. They're the reason your favorite celebrity's memoir sounds suspiciously eloquent, or why that CEO's LinkedIn posts suddenly got interesting. The ultimate behind-the-scenes credit that appears nowhere except on their own tax returns.

📣 Marketing / Advertising

Advanced