hero content

Definition

High-production-value flagship content designed to make a big splash and attract massive attention, typically created infrequently. Your marketing team's Avengers movie, budget included.

Example Usage

We're producing one piece of hero content per quarter—a documentary-style video series that costs more than my salary.

Origin

Content marketing strategy frameworks, 2010s

Fun Fact

Hero content is part of the 'Hero, Hub, Hygiene' content model developed by Google to categorize YouTube strategies.

Source: Content marketing and video marketing strategy terminology

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