PPC (Pay-Per-Click)

Definition

An advertising model where you only pay when someone clicks your ad. It's gambling but with spreadsheets.

Example Usage

Our Google Ads PPC campaign has a $5 CPC and a 3% conversion rate, which means each customer acquisition costs $167.

Origin

Search advertising, Google AdWords launch in 2000

Fun Fact

The average PPC click costs $1-$5 for most industries, but highly competitive terms like 'insurance' can exceed $50 per click.

Source: Search advertising and PPC marketing standard terminology

Related Terms

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MQL

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cart abandonment rate

The percentage of shoppers who add items to their online cart then flee before completing purchase, usually hovering around a soul-crushing 70%. It's the digital equivalent of people filling their shopping basket then just walking out of the store.

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fighting strategy

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marketing automation platform

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display network

A collection of websites, apps, and videos where your banner ads can appear, giving you access to millions of placements ranging from premium publishers to extremely questionable mobile games. It's the democratization of ad placement, for better or worse.

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