white label

Definition

Products or services produced by one company but rebranded and sold by another under their own name, allowing companies to offer things they didn't actually create. It's business cosplay—everyone pretends you made it, and you pretend that's not weird.

Example Usage

We white-labeled a CRM platform and sold it as our own proprietary solution, which technically isn't lying if you read the fine print.

Origin

Generic product terminology from the 1960s, expanded to services and software

Fun Fact

Many 'competing' SaaS products are actually white-labeled versions of the same underlying platform, meaning your 'choice' between providers is largely an illusion—like democracy, but for software.

Source: Business and product strategy terminology

Related Terms

Intermediate

programmatic advertising

The automated buying and selling of ad space using algorithms and real-time bidding, eliminating the need for human negotiation and replacing it with machines that work faster and complain less. It's like high-frequency trading, but for banner ads.

📣 Marketing / Advertising

Beginner

engagement rate

The percentage of your audience that actually interacts with your content, serving as a ruthless reality check on how much people care about your brand's musings. It's the difference between shouting into the void and having an actual conversation.

📣 Marketing / Advertising

Advanced

addressable advertising

The ability to serve different ads to different households or individuals consuming the same content, typically through connected TV or digital platforms. Mass media meets individual targeting, like a billboard that changes based on who's looking at it.

📣 Marketing / Advertising

Beginner

hallway testing

Impromptu user research conducted by grabbing random people in office hallways to review creative or test functionality. The lazy marketer's focus group.

📣 Marketing / Advertising

Beginner

permission marketing

A marketing approach where companies obtain explicit consent before sending promotional messages, as opposed to interruption marketing which assumes everyone wants to hear about your product. Revolutionary concept: not annoying people who didn't ask.

📣 Marketing / Advertising

Beginner

pixel

A tiny piece of tracking code embedded on websites that monitors user behavior and enables retargeting. The invisible spy that follows you around the internet suggesting you buy those shoes.

📣 Marketing / Advertising

Translate This Term

See “white label” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on X Share on Facebook Share on LinkedIn

Discover a Term

Beginner

cut

The magical word that means your shift is over and you can finally stop smiling through the pain. Usually followed by th...