Top of Funnel (TOFU)

Intermediate 📣 Marketing / Advertising

Definition

The awareness stage of the marketing funnel where you're trying to get people to notice you exist, like shouting into a crowded room and hoping someone hears.

Example Usage

Our TOFU strategy focuses on content marketing to attract new audiences before we hit them with sales pitches.

Origin

From sales funnel modeling terminology

Fun Fact

TOFU campaigns typically have lower conversion rates but much larger volumes than bottom-funnel campaigns

Source: Sales funnel and marketing funnel terminology

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