Where every click is a journey and every impression counts.
A highly successful movie, book, or other product that achieves enormous commercial success and widespread popularity. Originally coined in WWII to describe bombs, it now primarily refers to entertainment that dominates box offices and sales charts.
A paid advertisement, typically a short promotional message designed to persuade viewers or readers to buy a product, use a service, or take an action.
The practice of showing version A to half your audience and version B to the other half, then declaring one 'winner' with 85% statistical confidence.
Adding a deliberately inferior third option to make one of your two main options look better by comparison. Basically marketing psychology's version of a optical illusion.
Animated television programs aimed at children that aired on Saturday mornings, typically from the 1960s through 1990s, serving as a cultural institution for kids before school-age entertainment fragmented across cable and streaming.
The loss of potential customers at each stage of the conversion funnel—every drop-off that makes your CFO cry.
The attribution of human characteristics, emotions, or behaviors to non-human entities such as animals, objects, or AI systems. Common in marketing and product design.
The categorical box used to classify creative works—a stylistic tribe that helps audiences find what they want without having to explain their taste. The organized chaos system for creative taxonomy.
A graduate of the University of Texas at Austin's Advertising or Public Relations program, often part of an exclusive alumni network for connecting with fellow grads, employers, and faculty. It's a clever portmanteau that serves both as an identity marker and a professional networking badge.
What makes your offering different and better than competitors—the answer to 'why should anyone care about you over everyone else?'
The total profit a company can expect from a single customer over their entire relationship—your best argument for spending money today.
A disorganized approach to marketing where campaigns, channels, and tactics are implemented without a cohesive strategy. Named for the kitchen junk drawer where everything goes because no one knows what else to do with it.
A digital advertising model where you only pay when someone clicks your ad. It's the marketing equivalent of 'results-based pricing,' except the result (a click) doesn't necessarily mean they'll buy anything.
Marketing buzz created before a product actually exists, designed to generate demand and media coverage, often falling flat on launch day.
Numbers that prove your content is interesting, even if 10 angry comments count the same as 10 loving ones.
Advertising across every stage of the customer journey from initial awareness to post-purchase regret. A sophisticated way to spend money on both people who might buy and people who definitely won't.
A PR move where you issue a statement that appears to react to criticism you know is coming, softening the blow before your rival even lands the punch. It's like preemptive spin—getting ahead of bad news by looking proactive instead of defensive.
Getting customers to create content about your product for free, also known as unpaid labor disguised as 'engagement strategy.'
Using AI and machine learning to automatically test and serve variations of ad creative in real-time to different users. It's A/B testing on steroids and way faster.
A PR strategy where powerful entities flood the internet with specific phrases to bury unfavorable search results beneath a landslide of noise and misdirection.
A marketing campaign aimed at winning back customers who've ghosted you, essentially the corporate version of that text message you shouldn't send.
Creating branded experiences and events so memorable that people forget they're being marketed to, at least until they see the bill.
Something that appeals to or is popular among young people; trendy and age-appropriate for the youth demographic. Basically, it's what the kids are into right now.
A targeting strategy that finds new users similar to your existing customers based on behavioral and demographic characteristics. It's cloning your good customers.