Definition

A specific time block during the day when you target ads, because apparently 8 AM and 8 PM audiences are fundamentally different people.

Example Usage

We're running our coffee shop ads during the 6-9 AM daypart when caffeine-deprived humans are most vulnerable.

Origin

Broadcasting and media buying term; 'day' + 'part' = part of the day.

Fun Fact

Daypart targeting can improve ad relevance by 40%, which is why your furniture ads appear more during evening hours.

Source: Media Buying Standards

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See “Daypart” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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