Definition
The process of finding words people type into search engines, then bidding against 500 other companies for the same keywords.
Example Usage
We identified 50 high-value keywords with low competition, but by the time we built content for them, three competitors already ranked for all of them.
Origin
Became critical practice with the rise of search engines in late 1990s
Fun Fact
Long-tail keywords (3+ words) have lower volume but 70% higher conversion rates than head terms
Source: SEO and SEM best practices
Related Terms
Translate This Term
See “Keyword Research” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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