Sears Wish Book

Definition

The iconic annual holiday catalog published by Sears Roebuck and Co., featuring toys, clothing, and household goods that families used for holiday gift shopping and planning. Issued from 1933 through 2023.

Example Usage

The kids circled everything they wanted in the Sears Wish Book before Christmas arrived.

Origin

First published as 'The Christmas Book' in 1933; rebranded as the 'Wish Book' in the 1970s to emphasize its aspirational appeal.

Fun Fact

The Sears Wish Book grew to over 700 pages at its peak and was considered a cultural touchstone for generations of American families; its discontinuation in 2023 marked the end of an era.

Source: Definition backfill (hailey)

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