Definition

A product or item freely given to an influencer or content creator by a brand, with the expectation (though not always contractual obligation) that it will be featured or promoted in their content.

Example Usage

She posted a photo wearing the gifted designer handbag and disclosed it in the caption.

Origin

Standard English verb 'gift' repurposed as industry jargon in social media and influencer spaces around 2010s.

Fun Fact

Unlike 'sponsored,' 'gifted' products don't always require explicit disclosure, though best practices suggest they should.

Source: Definition backfill (hailey)

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Translate This Term

See “gifted” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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