Definition

Search Engine Results Page, the digital battlefield where websites fight for the top position like gladiators in a colosseum run by Google. The first page is prime real estate, and the second page is where websites go to die in obscurity.

Example Usage

"We moved from page 2 to position 7 on the SERP. That's technically progress, even though nobody has ever scrolled that far intentionally."

Related Terms

Beginner

media mix

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

📣 Marketing / Advertising
Intermediate

astroturfing

Creating fake grassroots marketing campaigns or reviews that appear organic but are actually manufactured by the company or paid operatives. The synthetic grass of the marketing world.

📣 Marketing / Advertising
Intermediate

frequency capping

Limiting how many times the same person sees your ad, based on the radical notion that showing someone the same message 47 times in one day might be counterproductive. It's the marketing equivalent of knowing when to stop talking.

📣 Marketing / Advertising
Beginner

Touchpoint

Any interaction a customer has with your brand, from seeing an ad to calling customer service to rage-tweeting about your product. Marketers love counting touchpoints because it makes a seven-touch sale sound strategic instead of exhausting.

📣 Marketing / Advertising
Beginner

shelf talker

Small promotional signs attached to retail shelves at product level, literally talking to shoppers at the point of decision. The impulse-buy whisperer of retail marketing.

📣 Marketing / Advertising
Beginner

media buy

The actual purchase of advertising space or time, where agencies negotiate with publishers to secure placements. It's like buying real estate, except the property disappears after 30 seconds and costs are measured in CPM instead of square footage.

📣 Marketing / Advertising

Translate This Term

See “SERP” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Beginner

sosg

spouse over shoulder gone...