Junk Drawer Strategy

Definition

A disorganized approach to marketing where campaigns, channels, and tactics are implemented without a cohesive strategy. Named for the kitchen junk drawer where everything goes because no one knows what else to do with it.

Example Usage

The new CMO immediately replaced our junk drawer strategy with an integrated marketing plan that actually had objectives.

Origin

Contemporary marketing critique

Fun Fact

Most struggling startups operate with some version of a junk drawer strategy until they hire someone who enforces discipline

Source: Marketing Management Best Practices

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