Definition

A person engaged in the act of purchasing goods—the lifeblood of retail. Also, the name for those coupon-laden community newspapers that somehow end up in everyone's mailbox.

Example Usage

The mall's foot traffic tracking showed shoppers spent an average of 90 minutes per visit during the holiday season.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Intermediate

positioning

The strategic art of defining how a product, brand, or service occupies space in the consumer's mind relative to competitors—essentially, it's competitive mind-gaming. In marketing, it's about carving out your unique spot in an overcrowded marketplace by convincing people your mediocre product is somehow different. Good positioning makes people willing to pay $8 for coffee that costs 30 cents to make.

📣 Marketing / Advertising
Advanced

ghost bid

A fake bid in programmatic auctions designed to artificially inflate prices without intent to win. The ad tech equivalent of sending your friend to bid up prices at an estate sale.

📣 Marketing / Advertising
Beginner

budder

The budget remaining after a campaign that mysteriously needs to be spent before fiscal year-end, often on questionable initiatives. Use it or lose it money that spawns terrible ideas.

📣 Marketing / Advertising
Beginner

showcard

A physical advertising placard used to display products or promotions in retail environments, back when 'going viral' meant your display was visible from multiple aisles. The analog ancestor of today's digital signage, typically featuring aggressive fonts and starburst shapes screaming about sales. Still surprisingly effective at catching the attention of customers who've developed immunity to banner ads.

📣 Marketing / Advertising
Advanced

addressable advertising

The ability to serve different ads to different households or individuals consuming the same content, typically through connected TV or digital platforms. Mass media meets individual targeting, like a billboard that changes based on who's looking at it.

📣 Marketing / Advertising
Intermediate

shill

A person secretly paid to hype up a product while cosplaying as an unbiased enthusiast, essentially the original influencer before Instagram made it a legitimate career. They're the planted audience member at an auction driving up bids, or that 'random customer' in the infomercial who just can't believe how amazing this vegetable chopper is. The word itself has become the ultimate callout in online discourse for anyone suspected of suspiciously enthusiastic endorsement.

📣 Marketing / Advertising

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See “shopper” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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