Definition

Something that was already made by someone else and is therefore available for immediate use without your input. In fashion, it's the alternative to custom tailoring; in business, it's the escape route from actually thinking about originality.

Example Usage

Instead of designing custom software, they implemented a ready-made solution from a vendor.

Source: Fashion and Business Industry Terminology

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editorial

An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.

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marketing qualified account

In B2B marketing, an entire company or organization identified as a good-fit prospect rather than just an individual lead. Abbreviated as MQA, or 'that whole building full of people we want to sell to.'

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When someone actually does what you want—buy, sign up, call—the rare moment that justifies your entire marketing spend.

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In content marketing and analytics, the act of retelling events, data, or customer experiences in a way that supports your narrative or campaign thesis. Done well, it's storytelling; done poorly, it's obviously cherry-picked propaganda that savvy audiences immediately distrust.

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angel dusting

Adding just enough of a trendy ingredient or feature to claim it in marketing materials, despite it having zero meaningful impact. The corporate equivalent of sprinkling glitter on a turd.

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See “ready-made” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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HTSYA

Hope To See You Again...