Definition

Something that was already made by someone else and is therefore available for immediate use without your input. In fashion, it's the alternative to custom tailoring; in business, it's the escape route from actually thinking about originality.

Example Usage

Instead of designing custom software, they implemented a ready-made solution from a vendor.

Source: Fashion and Business Industry Terminology

Related Terms

Beginner

interactive

The marketing buzzword du jour that transforms any passive experience into something that demands your participation, usually by clicking, swiping, or talking to an AI chatbot that doesn't understand sarcasm. In digital contexts, it means the user can actually do something besides stare blankly at the screen. Slap 'interactive' on anything and watch engagement metrics soar—or at least that's what the agency promised in their pitch deck.

📣 Marketing / Advertising
Beginner

ROI

Return On Investment, or the question that makes every marketer break into a cold sweat during budget meetings. It's the ultimate accountability metric that everyone claims to care about but nobody can accurately measure, making it the Bigfoot of marketing.

📣 Marketing / Advertising💰 Finance / Accounting
Beginner

Outbound Marketing

Traditional marketing where you push messages to audiences uninvited (ads, cold calls, emails), the kind that makes everyone uncomfortable but somehow still works.

📣 Marketing / Advertising
Intermediate

frequency cap

The limit on how many times an individual user will see the same ad within a given time period. Preventing your target audience from developing homicidal thoughts about your brand.

📣 Marketing / Advertising
Beginner

CPM (Cost Per Thousand Impressions)

The cost to display your ad to 1,000 people, regardless of whether they click it. The advertiser's relationship with a brick wall—you pay to exist, whether anyone looks or not.

📣 Marketing / Advertising
Intermediate

Lead Generation

The process of finding people who might want to buy your stuff, which mostly involves bribing strangers with free ebooks in exchange for their email addresses. It's essentially the corporate version of trick-or-treating, but you're the one handing out candy.

📣 Marketing / Advertising

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See “ready-made” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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