email deliverability

Definition

The likelihood that your carefully crafted email actually reaches the inbox instead of being banished to spam purgatory by overzealous filters. It's a constant battle against algorithms that assume all marketing emails are basically viruses in disguise.

Example Usage

Our email deliverability dropped to 60% after we used the word 'free' seventeen times and added eight exclamation points.

Origin

Email marketing challenge that emerged in the early 2000s as spam filters became more sophisticated

Fun Fact

The average email deliverability rate is around 85%, meaning 15% of your list never even gets the chance to ignore your message.

Source: Email marketing best practices

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buzz kill

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marketing funnel

A visualization of the customer journey from awareness to purchase, shaped like a funnel to represent how most prospects leak out at every stage. It's a diagram that makes your conversion problems look geometric and therefore somehow more acceptable.

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heatmap

Visual representation of user behavior showing where people click, scroll, and hover, typically revealing that nobody reads your carefully crafted copy. The marketing equivalent of finding out which parts of your outfit actually get noticed.

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Advanced

snowmobility

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aspirational marketing

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