Definition

In marketing, the emotional rush or novelty factor that gets people excited about a product or campaign. A product with 'kick' has the X-factor that makes people actually care instead of just scrolling past. Without it, you're just another forgettable ad in a feed of thousands.

Example Usage

The viral video had real kick to it—people weren't just watching; they were sharing it unprompted.

Source: Common industry terminology

Related Terms

Beginner

customer persona

A fictional representation of your ideal customer, complete with a name, photo, and backstory, created to help marketers remember they're selling to humans and not just demographic data. It's imaginary friends for adults with marketing budgets.

📣 Marketing / Advertising
Intermediate

performance marketing

Advertising where you only pay when a specific action occurs—clicks, leads, sales—rather than just hoping brand awareness somehow translates to revenue. It's marketing for people who believe in accountability, or at least pretend to.

📣 Marketing / Advertising
Beginner

narration

The spoken or written voice guiding the audience through a story, explanation, or advertisement. Good narration feels conversational and trustworthy; bad narration sounds like a robot reading a car title disclaimer at 2am. It's the difference between 'I want to listen to this person' and 'I want to mute this immediately.'

📣 Marketing / Advertising
Beginner

demographic targeting

Directing marketing messages based on statistical characteristics like age, gender, income, and education—the paint-by-numbers approach to audience segmentation. Simple, measurable, and often wildly reductive.

📣 Marketing / Advertising
Intermediate

customer lifetime value

The total revenue a business expects from a single customer account over the entire relationship duration. It's how marketers justify spending $200 to acquire a customer who buys a $15 subscription.

📣 Marketing / Advertising
Intermediate

astroturfing

Creating fake grassroots marketing campaigns or reviews that appear organic but are actually manufactured by the company or paid operatives. The synthetic grass of the marketing world.

📣 Marketing / Advertising

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See “kick” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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