Definition

A marketing phantom—any person, influencer, or demographic segment that mirrors your ideal customer profile so closely that advertisers can target them as a proxy audience for lookalike campaigns, because apparently 'people like your existing customers' needed a fancy noun.

Example Usage

Our Facebook ads performed best when we targeted resemblers of our top 1% customer segment.

Source: Digital marketing and advertising terminology

Related Terms

Beginner

Suppression List

A list of people you deliberately exclude from marketing campaigns—basically your 'do not contact' database minus the legal obligation.

📣 Marketing / Advertising
Intermediate

Sales Qualified Lead (SQL)

A prospect that sales has deemed worthy of their time, achieved through either genuine purchasing intent or sheer luck.

📣 Marketing / Advertising
Intermediate

Conversion Funnel

An imaginary funnel that describes how thousands of potential customers enter at the top and approximately three of them actually buy something at the bottom. It's called a funnel because your hopes narrow dramatically at each stage.

📣 Marketing / Advertising
Intermediate

attribution model

A mathematical framework for assigning credit to various marketing touchpoints that led to a conversion, because apparently one person needs to get the glory even when seventeen different campaigns were involved. Think of it as the participation trophy debate of digital marketing.

📣 Marketing / Advertising
Beginner

segments

In marketing, the practice of dividing your audience into smaller groups based on demographics, behavior, or psychographics so you can target them with laser precision. It's like organizing your contacts into friend groups, except way more invasive and profitable. The more segments you have, the more you can pretend you understand human behavior.

📣 Marketing / Advertising
Beginner

sound-alike

Someone whose voice closely resembles another person's, often employed for dubbing, parody, or when a celebrity doesn't want to show up to the recording session. The entertainment industry's way of saying 'good enough.'

📣 Marketing / Advertising

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See “resembler” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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Beginner

Cost Per Click (CPC)

The amount you pay each time someone clicks your ad, a fee structure designed to reward quantity over quality....