Definition

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

Example Usage

Our media mix includes TV, radio, social, and a blimp, because nothing says 'innovative tech startup' like 1920s aerial advertising.

Origin

Developed alongside media planning practices in the 1960s as advertising options proliferated beyond print and radio

Fun Fact

Optimal media mix varies dramatically by industry—B2B software might lean heavily on LinkedIn while consumer packaged goods still invests significantly in TV.

Source: Media planning and buying industry standard

Related Terms

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up-funnel

Marketing activities focused on early-stage awareness and consideration rather than immediate conversion. Where brands spend money talking to people who definitely aren't ready to buy yet.

📣 Marketing / Advertising
Intermediate

Remarketing

Showing ads to people who have already visited your website, because apparently the first impression wasn't creepy enough. It's the digital equivalent of a store clerk following you home and taping their business card to your front door.

📣 Marketing / Advertising
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steam roller pricing

An aggressive discounting pattern where prices progressively decrease to move inventory, crushing margin like asphalt under heavy machinery. The retail death spiral in action.

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ladder strategy

A sequential content marketing approach where each piece builds on the previous, leading audiences from awareness to conversion. Like a choose-your-own-adventure book, but with more CTAs.

📣 Marketing / Advertising
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social listening

Monitoring social media channels for mentions, conversations, and trends related to your brand, competitors, or industry. It's definitely not eavesdropping when it's for business purposes—it's 'market intelligence.'

📣 Marketing / Advertising
Beginner

rebrand

The expensive corporate ritual of slapping a new coat of paint on your company's image when the old one becomes toxic, outdated, or just boring to the marketing team. This typically involves burning millions on consultants to create a 'fresh' logo that looks suspiciously like the old one, followed by forcing everyone to pretend the company is fundamentally different now. It's basically witness protection for businesses, except everyone still remembers what you did.

📣 Marketing / Advertising

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