Definition

An aura of mystery, glamour, or power that surrounds someone or something, often making it seem more interesting or alluring than it might otherwise be. It's the quality of being mysterious or secretive in a compelling way.

Example Usage

The celebrity carefully cultivated an air of mystique by rarely giving interviews and maintaining privacy.

Origin

From French mystique, derived from Latin mysticus (of mysteries), from Greek mystikos.

Fun Fact

Mystique is often deliberately created in marketing and branding to make products, people, or experiences seem more desirable and exclusive.

Source: Definition backfill (hailey)

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