anthropomorphization

Intermediate πŸ“£ Marketing / Advertising

Definition

The attribution of human characteristics, emotions, or behaviors to non-human entities such as animals, objects, or AI systems. Common in marketing and product design.

Example Usage

The app's anthropomorphization of the chatbot made it feel more friendly and approachable.

Origin

From anthropo- (human) + morph + -ization; philosophical term used widely in modern contexts

Source: Word-list API top-up / extra_long (api)

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