Definition

A PR move where you issue a statement that appears to react to criticism you know is coming, softening the blow before your rival even lands the punch. It's like preemptive spin—getting ahead of bad news by looking proactive instead of defensive.

Example Usage

The company released a preactive safety statement right before their competitor announced the product hazard.

Source: Urban Dictionary (https://www.urbandictionary.com/define.php?term=preactive&defid=3357105)

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