psychographic segmentation

Definition

Dividing audiences based on psychological attributes like values, attitudes, interests, and lifestyles rather than just demographics. It's the difference between targeting '35-year-old males' and 'anxiety-ridden millennials seeking validation through consumer choices.'

Example Usage

Our psychographic segmentation revealed that our customers shared similar personality traits, mainly 'willing to overpay for the illusion of exclusivity.'

Origin

Market research methodology from the 1960s-70s

Fun Fact

Psychographic data is often harvested through surveys and social media monitoring, which is why that personality quiz you took on Facebook wasn't just for fun.

Source: Market research and consumer behavior analysis

Related Terms

Advanced

snowmobility

A delightfully meaningless marketing buzzword invented by the snowmobile industry to make their products sound cutting-edge and innovative. It's what happens when corporate types need to describe how well a snowmobile snowmobiles but can't just say "it works good." The vehicular equivalent of saying a phone has great "phonability."

📣 Marketing / Advertising

Intermediate

customer lifetime value

The total revenue a business expects from a single customer account over the entire relationship duration. It's how marketers justify spending $200 to acquire a customer who buys a $15 subscription.

📣 Marketing / Advertising

Beginner

Easter egg

A hidden message, inside joke, or subtle reference embedded in marketing materials or products that rewards attentive audiences. The marketing team's way of entertaining themselves.

📣 Marketing / Advertising

Beginner

customer acquisition cost

The total cost of winning a new customer, including all marketing and sales expenses divided by the number of customers acquired. Also known as CAC, or 'the metric that determines whether your business model is brilliant or just elaborate money-burning.'

📣 Marketing / Advertising

Intermediate

frequency capping

Limiting how many times the same person sees your ad, based on the radical notion that showing someone the same message 47 times in one day might be counterproductive. It's the marketing equivalent of knowing when to stop talking.

📣 Marketing / Advertising

Beginner

marketing

The art of convincing people they need things they didn't know existed, using a combination of psychology, data analytics, and attractive people in stock photos. It's where companies spend vast sums to create "brand awareness" while claiming every campaign was a massive success. The department that everyone else in the company thinks has the most fun while actually drowning in spreadsheets.

📣 Marketing / Advertising

Translate This Term

See “psychographic segmentation” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on X Share on Facebook Share on LinkedIn

Discover a Term

Beginner

Settlement

An agreement to end a lawsuit by paying money instead of going to trial, because both sides realized that the only peopl...