Year-over-Year Growth (YoY)

Definition

Comparing performance metrics from one year to the same period the previous year, smoothing out seasonal variations. It's the growth metric that lets you brag despite potentially going sideways.

Example Usage

We achieved 45% YoY revenue growth, which sounds impressive until you remember we were comparing to a terrible baseline year.

Origin

From financial analysis and business reporting standards

Fun Fact

YoY growth looks better than quarter-over-quarter growth when your business is struggling; coincidence.

Source: Business Analytics

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