loss leader

Definition

A product deliberately sold at a loss to attract customers who'll hopefully buy other profitable items, the retail equivalent of free samples at Costco. It's why printers are cheap but ink costs more than human blood.

Example Usage

We're selling the base model as a loss leader, banking on customers upgrading to the premium version with actual margins.

Source: Retail and marketing terminology

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The systematic process of increasing the percentage of visitors who complete desired actions, typically through endless A/B testing and arguing about button colors. Science meets superstition in pursuit of marginal gains.

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long-tail keywords

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Bounce Rate

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heatmap

Visual representation of user behavior showing where people click, scroll, and hover, typically revealing that nobody reads your carefully crafted copy. The marketing equivalent of finding out which parts of your outfit actually get noticed.

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