Unboxing Experience

Definition

The moment when a customer receives and opens their purchase, carefully designed to generate Instagram-worthy moments so they'll share it on social media.

Example Usage

We redesigned our packaging to be unboxing-friendly, and user-generated content from unboxing videos increased our reach by 300%.

Origin

Popularized by e-commerce and luxury brands in 2010s

Fun Fact

Brands spend thousands designing unboxing experiences because they're basically free advertising if customers film it

Source: E-commerce and experiential marketing terminology

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