Bounceback

Definition

A marketing campaign aimed at winning back customers who've ghosted you, essentially the corporate version of that text message you shouldn't send.

Example Usage

We're launching a bounceback campaign for customers who haven't purchased in 6 months.

Origin

Direct marketing terminology

Fun Fact

The success rate depends entirely on how badly you annoyed them the first time.

Source: Customer retention marketing terminology

Related Terms

Advanced

Demarketing

Intentionally discouraging certain customers from using your product—the anti-marketing move deployed when you're overwhelmed or want to look edgy.

📣 Marketing / Advertising

Intermediate

conversion optimization

The systematic process of increasing the percentage of visitors who complete desired actions, typically through endless A/B testing and arguing about button colors. Science meets superstition in pursuit of marginal gains.

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private marketplace

An invitation-only programmatic auction where premium publishers offer inventory to selected buyers at negotiated floors. The velvet rope section of the ad exchange nightclub.

📣 Marketing / Advertising

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VJ

Short for 'video jockey,' a television personality who introduced and hosted music videos on MTV and similar networks, analogous to a radio DJ but for the visual medium.

📣 Marketing / Advertising

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paid media

Any marketing channel where you pay for placement or exposure, from Google ads to billboards. It's the straightforward 'give us money and we'll show your stuff' approach that makes traditional advertising feel honest by comparison.

📣 Marketing / Advertising

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Year-over-Year Growth (YoY)

Comparing performance metrics from one year to the same period the previous year, smoothing out seasonal variations. It's the growth metric that lets you brag despite potentially going sideways.

📣 Marketing / Advertising

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