Definition

That elusive quality that makes people laugh (or at least smile politely), OR the inexplicable mood swings that possess you on random Thursdays. In medieval medicine, it was basically the excuse for why you were grumpy—blame the humors, not the stress.

Example Usage

The marketing team's attempt at dark humor in the social media post was either genius or a PR disaster—the comment section is still deciding.

Source: Merriam-Webster via Free Dictionary API

Related Terms

Beginner

boost

Marketing's favorite verb for describing any incremental improvement, no matter how modest. Whether it's engagement, sales, or morale, everything gets boosted in corporate communications. It's the professional alternative to saying "make bigger" and sounds way more impressive in quarterly reports.

📣 Marketing / Advertising
Beginner

Organic Traffic

Visitors who find your website through unpaid search results or social media—the validation your marketing team desperately needs without having to spend more money.

📣 Marketing / Advertising
Intermediate

steam roller pricing

An aggressive discounting pattern where prices progressively decrease to move inventory, crushing margin like asphalt under heavy machinery. The retail death spiral in action.

📣 Marketing / Advertising
Intermediate

CPC

Cost Per Click, or the exact dollar amount you pay every time someone accidentally taps your ad while trying to close it. It's like putting a coin jar next to a door handle and charging people for touching it on their way out.

📣 Marketing / Advertising
Intermediate

hygiene content

Basic, always-on content that answers common questions and maintains consistent brand presence. The vegetables of content marketing—not exciting, but necessary.

📣 Marketing / Advertising
Advanced

Real-Time Bidding (RTB)

Automatic auction for ad impressions in milliseconds, where advertisers compete and the highest bidder's ad shows. It's the stock market, but faster and for eyeballs.

📣 Marketing / Advertising

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