Engagement Metrics

Intermediate 📣 Marketing / Advertising

Definition

Numbers that prove your content is interesting, even if 10 angry comments count the same as 10 loving ones.

Example Usage

Our engagement metrics show a 45% increase in likes and comments on Instagram this quarter.

Source: Digital marketing terminology

Related Terms

Advanced

Hinsheri paradox

A marketing phenomenon where a product everyone in your bubble swears is popular gets discontinued within a week due to abysmal actual sales—a humbling reminder that your friend group's opinions don't represent market reality. Named after a marketing theorist, it's the universe's way of deflating hype.

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keyword stuffing

The now-penalized practice of cramming as many keywords as possible into content to manipulate search rankings, reflecting the quaint era when search engines were dumber than a bag of hammers. A relic of SEO's wild west days that occasionally still appears in content written by people who stopped learning in 2006.

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tear sheet

A physical page torn from a publication proving an ad ran as purchased, or its digital equivalent screenshot. The receipts that media buyers clutch when things go wrong.

📣 Marketing / Advertising
Intermediate

Emotional Branding

Creating marketing that triggers emotional responses rather than logical ones—basically manipulating feelings to sell stuff, but making it sound noble.

📣 Marketing / Advertising
Intermediate

Marketing Qualified Opportunity (MQO)

A prospect who's moved beyond MQL status and is actively in sales conversations. Basically an MQL that hasn't ghosted you yet.

📣 Marketing / Advertising
Intermediate

Customer Lifetime Value (CLV)

The total profit you'll extract from a customer over the entire relationship, assuming they don't leave for a competitor next quarter.

📣 Marketing / Advertising

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