Micro-Moments

Definition

Brief windows when someone's intent to act is highest—catching them right when they're deciding to buy, search, or share.

Example Usage

We optimized mobile strategy around micro-moments when customers are ready to purchase.

Origin

Google marketing concept introduced in 2015

Fun Fact

Mobile searches peak during micro-moments; companies ignoring mobile miss their highest-intent customers

Source: Mobile marketing and consumer behavior

Related Terms

Beginner

niche

A specialized market segment so specific that you're either a genius for discovering it or desperately grasping at straws. It's where businesses go to avoid competing with Amazon by selling something like artisanal yak wool iPhone cases. The sweet spot between 'untapped opportunity' and 'there's probably a reason nobody else is doing this.'

📣 Marketing / Advertising

Intermediate

positioning statement

A internal document declaring who you are, who you serve, and why anyone should care—that almost nobody outside your marketing team will ever see. It's the North Star that guides messaging, assuming anyone reads it.

📣 Marketing / Advertising

Intermediate

dealer tier

A cooperative advertising arrangement where manufacturers support local dealer advertising efforts with funding and creative assets. The automotive industry's way of saying 'please don't make terrible ads with our logo.'

📣 Marketing / Advertising

Advanced

virulence

In medical terms, how aggressively a disease can mess you up. In marketing, how quickly and devastatingly a campaign can spread (for better or worse). The measure of potency, whether it's a virus destroying cells or a brand message destroying your competitor's market share.

📣 Marketing / Advertising

Advanced

Attribution Bias

The tendency to overcredit one marketing channel while ignoring others' contributions. It's confirmation bias's sleazy cousin who always shows up to steal the spotlight.

📣 Marketing / Advertising

Advanced

Pivot to Video

The industry-wide hallucination of 2017 where every publisher fired their writers to make videos nobody asked for. It was based on Facebook video metrics that turned out to be inflated by up to 900%, making it the Fyre Festival of content strategy.

📣 Marketing / Advertising

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