Definition

That magical word-of-mouth momentum where everyone suddenly knows your brand exists—usually fabricated at considerable expense.

Example Usage

The product launch generated tremendous buzz on social media within the first week.

Source: Modern marketing and PR terminology

Related Terms

Beginner

CRM (Customer Relationship Management)

Software for tracking every interaction with customers so you never forget a detail and can guilt them into buying more.

📣 Marketing / Advertising
Intermediate

shill

A person secretly paid to hype up a product while cosplaying as an unbiased enthusiast, essentially the original influencer before Instagram made it a legitimate career. They're the planted audience member at an auction driving up bids, or that 'random customer' in the infomercial who just can't believe how amazing this vegetable chopper is. The word itself has become the ultimate callout in online discourse for anyone suspected of suspiciously enthusiastic endorsement.

📣 Marketing / Advertising
Intermediate

ad fatigue

The phenomenon where repeated exposure to the same advertisement causes declining performance as audiences develop immunity to your creative genius. Your ad doesn't suck; people are just tired of your face.

📣 Marketing / Advertising
Beginner

up-funnel

Marketing activities focused on early-stage awareness and consideration rather than immediate conversion. Where brands spend money talking to people who definitely aren't ready to buy yet.

📣 Marketing / Advertising
Intermediate

Demand Gen

Marketing activities designed to create awareness and interest in your product, typically at the top of the funnel. It's the art of getting people to realize they have a problem you can solve.

📣 Marketing / Advertising
Beginner

cost per mille

The cost per thousand impressions in advertising, from the Latin 'mille' meaning thousand. It's the pricing model where you pay for eyeballs, whether or not those eyeballs care about what they're seeing.

📣 Marketing / Advertising

Translate This Term

See “Buzz” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Intermediate

deterioration

What happens to literally everything the moment you stop maintaining it—your car, your grades, your mental health. The...