Consent Mode

Definition

Google's system for handling analytics and advertising when users don't consent to tracking. It measures conversions without personally identifying people.

Example Usage

We implemented Consent Mode and can still see conversion trends even though only 30% of users consent to full tracking.

Origin

Google's response to GDPR and privacy regulations, rolled out gradually 2020-2023

Fun Fact

Consent Mode lets Google AI model conversions for non-consenting users, so you only lose ~10-20% of conversion visibility instead of all of it

Source: Privacy Compliance Standards

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