printing

Definition

The mechanical or digital process of reproducing content—whether text, images, or integrated circuits—onto a surface or substrate. In marketing, the actual production phase where your meticulously designed campaigns finally become tangible.

Example Usage

The printing on those direct mail pieces was pristine, which probably explains why the response rate tripled.

Source: Common industry terminology

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reach and frequency

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youtube

The video-sharing behemoth that transformed from a humble startup into the verb we use for watching literally anything online. Originally just a platform for uploading cat videos and people hurting themselves, it's now a critical marketing channel where brands desperately try to 'go viral' and influencers hawk protein powder. Every marketer's presentation now includes a 'YouTube strategy,' which usually means posting their TV commercial and hoping for the best.

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ghost ad

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boost

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Programmatic

Using robots to buy and sell ad space in milliseconds, removing the human element from advertising so brands can accidentally appear next to conspiracy theory videos at the speed of light. It's efficient, opaque, and occasionally terrifying.

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