Technical SEO

Definition

Optimizing the technical aspects of your website (site speed, indexing, crawlability) to help search engines understand and rank it. It's the unglamorous foundation that everyone ignores until their traffic mysteriously tanks.

Example Usage

Our site speed improved from 4 seconds to 2 seconds after fixing technical SEO issues, and our rankings jumped within three weeks.

Origin

Search engine optimization discipline, evolved with algorithm sophistication

Fun Fact

Google announced that Core Web Vitals (page speed, responsiveness, visual stability) are ranking factors, making technical SEO finally visible to non-technical stakeholders.

Source: SEO and web performance best practices

Related Terms

Beginner

win-back campaign

A targeted marketing effort attempting to re-engage customers who've stopped buying, typically through discounts and guilt-inducing subject lines like 'We miss you.' It's the commercial equivalent of texting your ex at 2am.

📣 Marketing / Advertising

Beginner

Year-over-Year Growth (YoY)

Comparing performance metrics from one year to the same period the previous year, smoothing out seasonal variations. It's the growth metric that lets you brag despite potentially going sideways.

📣 Marketing / Advertising

Intermediate

white label

Products or services produced by one company but rebranded and sold by another under their own name, allowing companies to offer things they didn't actually create. It's business cosplay—everyone pretends you made it, and you pretend that's not weird.

📣 Marketing / Advertising

Intermediate

retargeting pixel

A snippet of code that tracks website visitors so you can haunt them with ads across the internet. The technology that makes people think you're literally reading their minds.

📣 Marketing / Advertising

Intermediate

Behavioral Targeting

Serving ads based on a user's browsing history, search habits, and online actions rather than demographic data. Creepy? Yes. Effective? Also yes, which is why your ex's gift is following you across the internet.

📣 Marketing / Advertising

Advanced

dynamic creative optimization

Technology that automatically assembles personalized ads from various creative components based on user data, serving different headlines, images, and calls-to-action to different people. Mass customization meets surveillance capitalism in a beautiful, algorithmically-optimized dance.

📣 Marketing / Advertising

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