Definition

The total number of unique people who saw your content, which sounds impressive until you realize most of them were scrolling past it at the speed of light. Reach is the vanity metric that other vanity metrics aspire to be when they grow up.

Example Usage

"Our campaign reached 5 million people. Engaged? Maybe twelve. But REACHED? Five million, baby."

Related Terms

Intermediate

brand architecture

The organizational structure of a company's brands, products, and services—whether they're independent siblings, a parent-child hierarchy, or one big happy endorsed family. It's the family tree that determines who gets what inheritance.

📣 Marketing / Advertising
Beginner

barn door

A completely obvious insight or recommendation that anyone could have identified without research or analysis. The marketing equivalent of saying water is wet.

📣 Marketing / Advertising
Intermediate

video completion rate

The percentage of viewers who actually watch your video ad all the way through instead of desperately seeking the skip button. It's the metric that reveals how compelling your content is versus how fast people can click away.

📣 Marketing / Advertising
Intermediate

customer journey mapping

Creating elaborate diagrams showing every touchpoint a customer encounters with your brand, from blissful ignorance to purchase and beyond. It's like stalking, but with Post-it notes and the pretense of empathy.

📣 Marketing / Advertising
Beginner

interstitial ad

Full-screen advertisements appearing between content transitions, named for occupying interstitial space while testing user patience. The pop-up ad's more aggressive cousin that actually demands attention before allowing progression.

📣 Marketing / Advertising
Beginner

target

In business and marketing, the specific audience segment you're trying to reach, sell to, or manipulate into thinking they need your product. It's the demographic, psychographic, or behavioral group that your entire campaign is aimed at—ideally based on data, but often based on whoever the VP thinks buys stuff. Missing your target means wasted ad spend; hitting it means annoying the right people with your ads.

📣 Marketing / Advertising

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