Where every click is a journey and every impression counts.
Data about users purchased from data brokers who got it from... someone (unclear), which is increasingly worthless as privacy regulations destroy tracking.
A metric based on asking customers 'how likely are you to recommend us' on a scale of 0-10, a measure so simple it's kind of genius and kind of useless.
The revenue generated for every dollar spent on advertising, assuming your attribution model isn't complete fiction.
The price of showing your ad to 1,000 people, regardless of whether they notice, care, or develop sudden amnesia about your brand.
A prospect that sales has deemed worthy of their time, achieved through either genuine purchasing intent or sheer luck.
The practice of optimizing your website to rank higher in organic search results for relevant keywords. It's the long game everyone claims to play but few actually execute.
The collection of discontinued products, abandoned campaigns, or failed rebrands that haunt a company's history. Where marketing dreams go to die and become cautionary tales.
Someone hired to represent and promote a brand through their networks and platforms, embodying the company's values and identity. They're paid friends who enthusiastically recommend your product to anyone who'll listen.
Those mental shortcuts our brains take that advertisers ruthlessly exploit—confirmation bias, anchoring, sunk cost fallacy—basically why marketing works despite being ridiculous.
The digital equivalent of clickbait's overachieving cousin—sensationalized content specifically engineered to accumulate links and viral spread by exploiting curiosity, outrage, or FOMO. It's what happens when content strategy meets psychological manipulation at a networking event.
That beautiful moment when incompetence masquerades as brilliance and somehow works out. Often followed by management asking you to replicate the accident as if it were intentional strategy.
When content creators hit the brakes on overhyped products and tell you to save your money instead. It's basically the anti-influencer move: honest product roasting that encourages critical thinking over impulse purchasing.
A lead that meets your predetermined criteria for being a good potential customer, usually based on fit and interest level. It's a lead that won't waste your sales team's time (in theory).
In marketing, the much-hyped 'trickle-down effect'—the theory that benefits bestowed upon the wealthy will eventually drip down to the poor, despite all evidence suggesting they mostly just pool at the top. Also, literal trickling of fluids.
The amount you pay each time someone clicks your ad, a fee structure designed to reward quantity over quality.
Unpaid traffic from search engines where users find your content through natural ranking. It's the traffic you deserve but have to work hard to earn.
Game-changing, breakthrough work that fundamentally influences everything that comes after it—the kind of idea or campaign that people reference for decades. In marketing, seminal means your campaign didn't just sell product; it shaped how an entire industry talks about selling.
A word, phrase, visual element, or audio cue that connects one idea, scene, or piece of content to the next, guiding the audience smoothly through your narrative. In marketing, smooth transitions make content feel polished; jarring ones make people think you're incompetent or running a low-budget operation.
When you advertise one thing and deliver something disappointingly different—the classic hustle, now illegal in most places but ethically ambiguous in the digital realm.
A marketing strategy that encourages rapid, organic sharing of content so it spreads exponentially. It's the lottery ticket of marketing—everyone dreams of it, few win.
Someone whose voice closely resembles another person's, often employed for dubbing, parody, or when a celebrity doesn't want to show up to the recording session. The entertainment industry's way of saying 'good enough.'
An advertising model where you only pay when someone clicks your ad. It's gambling but with spreadsheets.
The measurable consequences or effects of an action, decision, or event on your business or project. Marketing teams obsess over this when measuring campaign success, though 'impact' often just means 'we hope something happened.'
A person engaged in the act of purchasing goods—the lifeblood of retail. Also, the name for those coupon-laden community newspapers that somehow end up in everyone's mailbox.