Definition

The practice of directing your marketing efforts, messaging, or campaigns toward a specific audience segment with surgical precision—or at least the intention to do so before analytics reveal you missed wildly.

Example Usage

Our Q3 strategy is aiming for millennial homebuyers, but we'll probably end up reaching their parents instead.

Source: Common marketing terminology

Related Terms

Beginner

bleed

The portion of a printed ad design that extends beyond the trim edge to ensure no white borders appear after cutting. Because even paper guillotines need a margin of error.

📣 Marketing / Advertising
Intermediate

micro-moment

Intent-rich moments when consumers turn to a device to act on a need—to know, go, do, or buy. Google's term for those brief seconds when people might actually pay attention to your ad before scrolling away.

📣 Marketing / Advertising
Intermediate

Return on Ad Spend (ROAS)

The revenue generated for every dollar spent on advertising, assuming your attribution model isn't complete fiction.

📣 Marketing / Advertising
Beginner

kit

A bundled collection of tools, resources, or pre-made components designed to make someone's job easier (or appear easier than it actually is). Marketing kits often promise 'everything you need' but require three PhD degrees and a weekend of work to actually use properly.

📣 Marketing / Advertising
Beginner

average session duration

The mean time users spend on your website before leaving or falling asleep, whichever comes first. A vanity metric that correlates with engagement unless your site is just really confusing.

📣 Marketing / Advertising
Intermediate

banner blindness

The phenomenon where users subconsciously ignore banner ads and anything that looks like advertising, developed through years of exposure to terrible ads. It's the internet's immune system response to marketing.

📣 Marketing / Advertising

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Intermediate

cheugy

The millennial equivalent of uncool—think chevron patterns, 'Live Laugh Love' signs, and anything involving the phrase...