Definition

Someone whose voice closely resembles another person's, often employed for dubbing, parody, or when a celebrity doesn't want to show up to the recording session. The entertainment industry's way of saying 'good enough.'

Example Usage

The radio station hired a sound-alike to do celebrity voice-overs for their morning show.

Source: Entertainment and media terminology

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repositioning

The corporate art of pretending your product has always been something else when the original marketing plan fails spectacularly. It's like watching a failed actor reinvent themselves as a lifestyle guru, complete with new messaging and a suspiciously enthusiastic press release. Brands do this when they realize people actually hate what they thought they were selling.

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boost

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call-down

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