bikini shot

Definition

A data visualization or report that shows just enough information to be tantalizing but hides the important details. Reveals the appealing parts while covering up the ugly truth.

Example Usage

This dashboard is just a bikini shot—it shows growing traffic but conveniently omits our plummeting conversion rate.

Origin

Marketing analytics slang, circa 2000s

Source: Data analytics and marketing reporting terminology

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funnel

The marketing visualization showing how thousands of potential customers magically transform into a handful of actual buyers, shaped like an inverted cone of broken dreams. Each stage represents another opportunity for prospects to ghost your business entirely. Sales teams love drawing these; conversion rates love destroying the optimism they represent.

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keyword stuffing

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lmaoxh

laughing my ass off extremely hard...