Definition

A prospect or lead who has been successfully transformed from a skeptic into a paying customer—or in marketing metrics, that beautiful moment when a prospect's value finally justifies the ad spend that chased them.

Example Usage

Our email campaign had a 2% conversion rate, but the CFO only cares about the ones who didn't churn.

Source: Digital marketing and sales terminology

Related Terms

Intermediate

viewability

A metric indicating whether an ad actually appeared on someone's screen or was technically served but never seen, like a tree falling in the forest but the forest is a webpage and the tree costs $50 CPM. Industry standard: 50% of pixels visible for one second.

📣 Marketing / Advertising
Intermediate

merchandising

The art and science of promoting product sales through strategic in-store presentation, placement, and marketing activities—basically making stuff look so good you forget you don't need it. This retail wizardry combines psychology, aesthetics, and logistics to maximize revenue per square foot while creating an irresistible shopping experience. When done well, you walk in for milk and leave with a cart full of impulse purchases.

📣 Marketing / Advertising
Intermediate

reposition

Corporate-speak for moving something (product, brand, employee) to a new spot on the strategic chessboard without admitting the old spot was a catastrophe. It sounds purposeful and planned, even when it's actually panic with a PowerPoint deck.

📣 Marketing / Advertising
Intermediate

growth hacker

A marketer who focuses exclusively on rapid user acquisition through unconventional tactics, often ignoring sustainability or brand building. A marketer who thinks rules are suggestions.

📣 Marketing / Advertising
Advanced

real-time bidding

Automated auction-based ad buying where impressions are sold individually in milliseconds as pages load. High-frequency trading energy applied to banner ads, because markets apparently need to operate at inhuman speeds everywhere.

📣 Marketing / Advertising
Intermediate

Impressions vs. Reach

Impressions = total times seen (if same person sees ad 5 times, that's 5 impressions); Reach = unique people (that same person counts as 1).

📣 Marketing / Advertising

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See “convert” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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Intermediate

usurping

Seizing power through illegitimate means—basically the political equivalent of cutting in line at the coffee shop, exc...