Personalization

Definition

Tailoring content, offers, and experiences to individual users based on their behavior, preferences, and data. It's the art of making customers feel special while using algorithms.

Example Usage

We implemented dynamic personalization and conversion rates increased 8% because people like seeing their own name.

Origin

Digital marketing, 2000s

Fun Fact

71% of consumers expect companies to deliver personalized interactions, yet 76% are frustrated when personalization feels creepy.

Source: Digital marketing and customer experience professionals

Related Terms

Beginner

The shortened form of 'advertisements' that marketers use because even they can't be bothered to say the full word for the things they spend their entire careers creating. These are the carefully crafted interruptions to your content consumption that brands pay obscene amounts of money for you to actively ignore or block. Fun fact: the average person sees between 4,000 to 10,000 ads per day, though they can only remember approximately zero of them.

📣 Marketing / Advertising

Beginner

Easter egg

A hidden message, inside joke, or subtle reference embedded in marketing materials or products that rewards attentive audiences. The marketing team's way of entertaining themselves.

📣 Marketing / Advertising

Advanced

remarketing list for search ads

A Google Ads feature that lets you target people who've visited your site when they search for related terms, combining the stalker vibes of retargeting with the intentionality of search advertising. It's the 'oh hey, fancy seeing you here' of digital marketing.

📣 Marketing / Advertising

Beginner

call-out

In graphic design and content marketing, a highlighted excerpt or quote pulled from the main text and displayed prominently to grab attention from people who refuse to read full articles. Think of it as the literary equivalent of waving your arms and shouting "LOOK AT THIS PART!" It's journalism's admission that nobody actually reads anymore.

📣 Marketing / Advertising

Beginner

ecommerce

The art of selling stuff online instead of in physical stores, revolutionizing retail by eliminating the need to wear pants while shopping. It encompasses everything from Amazon's global empire to your neighbor's Etsy shop selling handmade soap. Born in the '90s, it's now the default way humans acquire everything from groceries to furniture, much to the despair of malls everywhere.

📣 Marketing / Advertising

Beginner

engagement rate

The percentage of your audience that actually interacts with your content, serving as a ruthless reality check on how much people care about your brand's musings. It's the difference between shouting into the void and having an actual conversation.

📣 Marketing / Advertising

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swafk

sealed with a friendly kiss...