trickling

Definition

In marketing, the much-hyped 'trickle-down effect'—the theory that benefits bestowed upon the wealthy will eventually drip down to the poor, despite all evidence suggesting they mostly just pool at the top. Also, literal trickling of fluids.

Example Usage

The company's trickle-down wage increases were so small employees needed a microscope to see them.

Source: Economics and marketing terminology

Related Terms

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astroturfing

Creating fake grassroots marketing campaigns or reviews that appear organic but are actually manufactured by the company or paid operatives. The synthetic grass of the marketing world.

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marketing attribution

The practice of determining which touchpoints deserve credit for a conversion, attempting to solve marketing's eternal question: 'Which half of my advertising is working?' Spoiler: there are no perfect answers.

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brand affinity

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bid shading

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