Definition
When print advertising extends beyond the trim edge, or in digital terms, when brands' messaging accidentally spills into each other's territory—awkward both ways.
Example Usage
The magazine design has bleed-through on page 12; the client's logo is basically kissing the competitor's ad.
Origin
Printing industry term with roots in traditional graphic design
Fun Fact
Intentional bleed-through was a sign of premium printing quality, while accidental bleed-through signified chaos and budget cuts
Source: Print design and advertising production
Related Terms
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See “Bleed-through” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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