Definition

That beautiful moment when incompetence masquerades as brilliance and somehow works out. Often followed by management asking you to replicate the accident as if it were intentional strategy.

Example Usage

Our viral marketing campaign was a total fluke—we sent the email to the wrong list and somehow it became our best performing quarter.

Source: Common vernacular in business and sports

Related Terms

Intermediate

share of voice

Your brand's percentage of the total conversation or advertising in your category compared to competitors. Basically measuring who's yelling the loudest in a crowded room.

📣 Marketing / Advertising
Intermediate

astroturfing

Creating fake grassroots marketing campaigns or reviews that appear organic but are actually manufactured by the company or paid operatives. The synthetic grass of the marketing world.

📣 Marketing / Advertising
Intermediate

Native Advertising

Ads disguised as real content, like a wolf in sheep's clothing except the wolf is trying to sell you mattresses. The tiny 'Sponsored' label is the advertising industry's version of whispering the side effects at the end of a pharmaceutical commercial.

📣 Marketing / Advertising
Intermediate

marketing automation platform

Software that automatically sends emails, scores leads, and nurtures prospects based on behavioral triggers, allowing marketers to annoy people at scale without manual effort. It's how brands pretend mass communication is personalized.

📣 Marketing / Advertising
Beginner

media mix

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

📣 Marketing / Advertising
Beginner

Eyeballs

A crude measure of how many humans eyeballs are looking at your ad—basically a less scientific way of saying 'impressions' that sounds cooler in meetings.

📣 Marketing / Advertising

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See “fluke” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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loflmao

laying on floor laughing my ass off...