Stickiness

Definition

How much users love your product and keep coming back to it, measured by retention rate or the opposite of 'one-hit wonder' apps.

Example Usage

Our app has great stickiness with a 70% day-one retention rate, which is unusual for mobile games.

Origin

From product metrics and user engagement terminology

Fun Fact

Apps with high stickiness have much lower CAC requirements because word-of-mouth becomes the primary driver

Source: Product management and user engagement metrics

Related Terms

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casualties

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See “Stickiness” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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