Definition

The practice of aiming your marketing arrows at specific demographics with the precision of a heat-seeking missile. It's how advertisers ensure that vegan yoga moms see ads for organic kombucha while gamers get energy drinks and RGB keyboards. The digital version involves so much data collection that your phone knows you're pregnant before you do.

Example Usage

Our campaign is targeting millennial pet owners who spend more on their dogs than themselves.

Source: Marketing terminology

Related Terms

Intermediate

demand generation

Marketing activities designed to create interest in a product or service where none previously existed, rather than just capturing existing demand. Building the haystack before finding the needle.

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competitive analysis

The systematic evaluation of competitors' strategies, strengths, and weaknesses to inform your own marketing approach. It's professional stalking with PowerPoint deliverables.

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split testing

The practice of comparing two versions of marketing content by showing each to separate audience segments to determine which performs better. It's the scientific method applied to banner ads and subject lines.

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ad fatigue

The phenomenon where repeated exposure to the same advertisement causes declining performance as audiences develop immunity to your creative genius. Your ad doesn't suck; people are just tired of your face.

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conversion rate optimization

The systematic process of increasing the percentage of website visitors who take desired actions, through testing, analysis, and psychological manipulation. Often abbreviated as CRO by people who test button colors with religious fervor.

📣 Marketing / Advertising
Intermediate

programmatic advertising

The automated buying and selling of ad space using algorithms and real-time bidding, eliminating the need for human negotiation and replacing it with machines that work faster and complain less. It's like high-frequency trading, but for banner ads.

📣 Marketing / Advertising

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