Definition

Opportunistically inserting your brand into trending conversations (e.g., 'Newsjacking'), often with cringe-worthy results. It's the marketing equivalent of that uncle who tries too hard to stay relevant.

Example Usage

We attempted newsjacking during the Super Bowl and got roasted on Twitter, so we've learned to just stay quiet.

Origin

Combines 'jack' (to take over) with content categories like 'newsjacking' in the 2010s

Fun Fact

The most successful jacking campaigns are so subtle the brand becomes invisible, defeating the purpose entirely.

Source: Social Media Marketing Tactics

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See “Jacking” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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